Terms of Service

Effective October 22, 2026

These terms govern your use of Reta AI, an AI shopping assistant that online stores add to their websites, and of reta.shopping (together, the "Service"). The Service is provided by Reta Technologies ("Reta", "we", "us"). By using the Service, or by installing or connecting it to a store, you agree to these terms.

1. The Service

Reta provides an assistant that answers shoppers' questions and recommends products from a store's own catalog. It also provides merchants with analytics, including the sales the assistant helped produce. We may change, add or remove features. Because the Service is pre-launch, it may change often and may be unavailable at times.

2. Merchants

If you install or connect Reta to a store, you confirm that:

• you are authorized to act for the business that owns the store, and to connect the store's platform account to Reta;
• your store's privacy notice tells shoppers that you use third-party services such as Reta to provide chat and product recommendations;
• you are responsible for your catalog, prices, products, orders, fulfilment, returns and customer service. Reta is not the seller of any product.

You keep ownership of your store data, including your catalog and order data. You give Reta permission to use that data to provide, maintain and improve the Service for you. Our Privacy Policy describes how we handle personal information.

3. Shoppers

The assistant's replies are generated automatically and can be inaccurate or incomplete. Always check product details, sizing, price and availability on the store's own pages before you buy. Purchases are made with the store, under the store's terms, not with Reta.

4. Acceptable use

You must not:

• use the Service to break any law or to infringe anyone's rights;
• try to gain unauthorized access to the Service, to other merchants' data, or to the systems behind it;
• send automated traffic, or overload the Service, in a way meant to disrupt it or run up its costs;
• try to make the assistant produce harmful, deceptive or unlawful content;
• reverse engineer the Service, except where the law allows it.

We may suspend access that breaks these rules or that puts the Service or other users at risk.

5. Fees

There are no fees for the Service during the pre-launch phase unless you agree to them with us in writing. If we introduce fees, we will tell merchants in advance. Merchants who install Reta through a platform's app store may be billed through that platform.

6. Third-party platforms

The Service connects to e-commerce platforms such as Shopify, WooCommerce, BigCommerce, Wix and Squarespace, and relies on service providers. Your use of a platform is governed by that platform's own terms. We are not responsible for a third party's services, changes or outages.

7. Our property

Reta owns the Service, including its software, design and the Reta name and logo. These terms do not give you any right to them except to use the Service as described here. If you send us feedback or suggestions, we may use them without any obligation to you.

8. Ending use

A merchant can stop using the Service at any time by uninstalling or disconnecting Reta. When that happens, we stop accessing the store, and we delete the store's data as described in our Privacy Policy. We may suspend or end access to the Service, with notice where practical, for example if these terms are broken or if we stop offering the Service.

9. Disclaimers

The Service is provided "as is" and "as available". To the fullest extent the law allows, Reta disclaims all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, accuracy and non-infringement. We do not promise that the Service will be uninterrupted or error-free, or that its recommendations or analytics will be accurate.

10. Limitation of liability

To the fullest extent the law allows, Reta is not liable for any indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue or data. Reta's total liability for any claim relating to the Service is limited to the greater of the fees you paid Reta for the Service in the 12 months before the claim, or US $100.

11. Indemnity

A merchant will defend and indemnify Reta against third-party claims that arise from the merchant's products, store, or breach of these terms.

12. Governing law

These terms are governed by the laws of the State of California, without regard to its conflict-of-law rules. Any dispute will be resolved in the state or federal courts located in California, and you and Reta agree to their jurisdiction.

13. Changes to these terms

We may update these terms. We will post the new version on this page and update the effective date. If a change is significant, we will tell merchants directly before it takes effect. Continuing to use the Service after a change means you accept it.

14. Contact

Reta Technologies, California, United States
reta.aisolutions@gmail.com